BLOG Post: 4 Valentine's Tips from a Top 20 Global Wedding Planner
Author: Ader Broersen Date Posted:23 December 2022
Valentine's Day 2023 is just around the corner; we all know this can be stressful. But, we met up with Alysia, a renowned wedding planner & event designer, and stylist, to get her expert insights on managing Valentine's Day preparations and asked for her top 4 Valentine's Day tips to make this peak period a walk in the park and stress-free for all flower businesses.
Alysia Bridger from Alysia Bridger Events is a Lux Magazine Top 20 Global Wedding Planner & event designer, and stylist. Her events were featured in VOGUE. She has almost 34K followers on Instagram, is a proud ambassador for Wedded Wonderland, and has nearly 30 years of experience in the event industry.
1. HOW TO AVOID TIME PRESSURE THIS VALENTINE
I find the best solution to reduce time pressure on Valentine's Day is preserved roses. It allows event planners and florists to plan and design all our Valentine settings in advance. Another benefit is that you can pre-order dried and preserved flowers and have them delivered early. This allows you to train your staff so that Valentine's tables are set with ease on the day.
"I find the best solution to reduce time pressure on Valentine's Day is preserved roses."
2. HOW PRESERVED FLOWERS IMPROVE YOUR BOTTOM LINE
You can use preserved flowers to improve your bottom line because they have multiple benefits;
They don't go off
They don't die in the heat
There is zero wastage
You can use them later if you cannot sell them on the day.
3. MIX PRESERVED & FRESH FLOWERS
An amazing tip we have learned from our florist is to mix preserved flowers with fresh flowers. Why do this, you might ask? Well, it gives you a larger arrangement at a more economical price point. At the same time, it also allows you to reuse the preserved flowers for other events.
4. SELECTING PRESERVED ROSES
When looking for preserved roses, we look for quality, the colour range, different sizes, and, most importantly, availability. Are they in stock, and how fast can they be delivered? The fact that All InSeason pack's out all orders placed before 12 PM AEST on weekdays on the same day, and can deliver to any venue around Australia, works well for us. And, of course, we simply love the KIARA & VERMEILLE preserved roses.
CONCLUSION; HOW TO CREATE A STRESS-FREE VALENTINE
Preserved roses are key to a stress-free Valentine's Day. The fact that they allow you to prepare and order stock early, that they don't go off in the heat, and that you can mix them with fresh flowers allowing you to create a larger arrangement at a more economical price point, are all major factors. Plus, another bonus is, in case you cannot sell them on the day, you can use them later, resulting in peace of mind and a stress-free Valentine.
MORE DIY TIPS & TRICKS VIDEOS
PRESERVED VALENTINE ROSES CARE TIPS:
Avoid direct sunlight; the roses are made for indoor use only.
Do not water the preserved roses.
The preferred storage humidity is less than 80%.
The preferred storage temperature is 18-22 degrees Celcius.
ABOUT THE AUTHOR
Ader Broersen – Ader is Co-owner, Marketing & Sales Director at All InSeason Australia & New Zealand | 20+ years of experience in the agricultural/flower industry both in Holland and Australia with a passion for flowers.
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